Throughout race weekend, we managed all of Grand Prix’s social channels, keeping the momentum going, the content riveting and the message on track. And because everybody loves a good contest, we sponsored a few of those, too.
Social Media Summit
We met up with Grand Prix sponsors’ social media teams to get everyone acquainted and on the same starting line. Our social media toolkit ensured that both hashtags and game plans aligned.
The Inside Track
The weekend we’d all been waiting for was here. And we were ready for it with the Inside Track—an on-site social program created to help fans get the most out of their race experience. Race-goers got VIP access to behind-the-scenes moments and other shareable content, guided tours of the venue and the opportunity to learn everything they ever wanted to know about the Detroit Grand Prix.
Pre Race Activation
As the final countdown to Grand Prix weekend began, we warmed up the crowd by live tweeting from a series of pre-race events, from Blogger Day to Street Fest.
The Tweet Up
We invited 100 of Grand Prix’s sponsors, biggest fans and influencers to build pre-race buzz by covering a series of IndyCar topics and special events. Not only did it up the excitement ante and get the word out, our Tweet Up gave race-goers the thrilling chance to connect with their favorite drivers and fellow mega fans.
Long after the dust had settled at the track, we kept the IndyCar spirit revving with plenty of great conversation, buzz-worthy content and an exciting look ahead at next year’s event.