Optimizing the BraunAbility Customer Experience

BraunAbility, a world leader in mobility and wheelchair accessible vehicles, came to us to help redesign their website to better serve both their prospective and current customers. We focused on content strategy, user experience, design and SEO to refresh BraunAbility.com.

Objectives

Elevate Design & User Experience
Update design and UX to allow current and prospective customers to easily access information
Real Time Content Management
Create a platform that provides clients with access to real time content management
Improve SEO Rankings
Improve overall site and key word SEO rankings for BraunAbility.com

Solution

We began with a content strategy and a UX exploration that led to a new site navigation and wireframes, all resulting in an improved consumer shopping process. The team staged a photo shoot to produce dramatic new product imagery for the all-new site design which was created in a templated and modular approach. This page layout coupled with a new Content Management System allowed for ease of updates. In addition we tied into the BraunAbility dealer database to ensure that customers could easily find the closest dealership to help continue the relationship long after purchase.

In order to improve organic search results, we began with an extensive research process to determine the best opportunities for BraunAbility. Our solution to optimize their search engine results included the implementation of title tags, description tags, keywords in page headlines and content, anchor text and image alt tags.

3.5 Minutes

Average user time on site compared to the national 15 seconds average.*
*Average based on data from Neilson Norman Group.

Search Engine Optimization

Keyword Increase in Rank
  • 0%
  • 25%
  • 50%
  • 75%
  • 100%

Wheelchair lift

85%

Wheelchair lifts

80%

Wheelchair lifts for vans

97%

Handicap vehicles

55%

Mobility van

84%