It's your adventure...

 

We’re here to help people figure out where they’re going and find the smartest way to get there. We love creating digital and social experiences that put brands on the map, get people talking and shake things up. Because great journeys aren’t just about seeing the world—but letting it see you, too.

So who are we? We’re Midwesterners with the clang of hard work in our veins, a new industrial vision in our heads and a Motown anthem in our hearts. We’re a band of creators, crafters, explorers, renegades, pranksters, inventors—and above all, doers. We mine the talent in our own backyard and take pride in building good things right here that connect with people everywhere.

Come hang out and we’ll talk philosophy, last night’s ball game and maybe a little shop. You can tell us about all the places you’ve been and where you’re dying to go next. Then we’ll pop the sunroof, Kick Out the Jams and hit the road. If you want, we’ll even call shotgun.

We’re Embark. Let’s go somewhere.

Detroit Grand Prix

Case Study ›

We love our clients.

Ally Auto
Ascension Health Systems
Borgess
BraunAbility
Chrysler
Covisint
Detroit Grand Prix
Detroit Pistons
Falson Waterfree Technologies Systems
Genesys Health Systems
Greektown Casino Hotel
St. John Providence Hospital Systems
St. Joesph Health Systems
St. Mary's of Michigan
Tim Clue

Who we are.

Your Client Engagement Lead
Peter Galio

Experience: Over the past 15+ years, I've helped my clients – the leaders of marketing, interactive and e-commerce teams at both Fortune 500 and start-up companies – create compelling digital experiences that strengthen customer relationships. I've had the opportunity to provide strategic account leadership for some very smart and successful digital marketing agencies and clients. My experience ranges across a variety of industries, including consumer electronics and technology (Samsung Mobile and Electronics USA, OnStar), automotive (Ford, Lincoln, GM, Buick, Jeep, Chrysler) and financial services (Ally Auto).

Current & Past Brands: Ford, Lincoln, GM, Buick, Jeep, Chrysler, Samsung Mobile and Electronics USA, OnStar, Ally Auto

Agencies: Rosetta Marketing, Team Detroit, Organic, Digitas

Your Operations Lead
Beau Hebert

Experience: Team Detroit moved me to Detroit to be the lead Program Manager on Ford’s $30 million, 3-year ground-up redesign and redevelopment of Ford.com – which made me a black belt in leading large, enterprise-scale website projects. So, I’ll ensure that all of the teams, and the agency as a whole, are working seamlessly and in unison to deliver the highest quality product.

Current & Past Brands: Ford, Chrysler, Ally Auto, Ascension Health System, BraunAbility, Detroit Grand Prix, Shell, Bosch, Microsoft, Kraft

Agencies: Team Detroit, Carat Fusion, Connelly Partners

Your Creative Lead
Doug Wojciechowski

Experience: For the past several years, I was responsible for the user experience and design of ford.com – globally – and all of its associated properties (Fleet, FCSD, Credit, CPOV, Racing, etc.). I helped shape Ford’s future digital vision across multiple categories, devices, and technologies. This made me passionate about solving difficult design challenges and creating innovative experiences that connect people with technologies in meaningful real-world experiences. Inspiration can come from anywhere and I look to discover it daily—not only in the digital space, but in my other passions: teaching at Detroit’s College for Creative Studies; taking photographs; and, surrounding myself with people who are creating positive change.

Current & Past Brands: Ford, Chrysler, GM, Ally Auto, Ascension Health System, BraunAbility, Detroit Grand Prix, Shell, Bosch, Carhartt, Goodyear, PPG, University of Michigan

Agencies: Team Detroit, J. Walter Thompson

Your Technology Lead
Randy Bishop

Experience: I love challenges and I’m driven by an urge to help people learn. As an ally, I can plainly and clearly communicate to clients all of the potential solutions to their needs, then help them choose the best one. 15 years in digital development has taught me how to differentiate between a trend and a new standard. Regardless if an organization is large (General Motors, Philips Medical, Ministry of Defence) or small (Preservation Eastern, Tim Clue), I’m always committed to delivering a stable, highly functional, well tested, fault tolerant, intuitive product.

Current & Past Brands: Chrysler, GM, Ally Auto, Ascension Health System, BraunAbility, Detroit Grand Prix, Isuzu, Delphi, John Deere, Ministry of Defence

Agencies: Raytheon, Arcaid

Your Social Strategy Lead
Amy Drill

Experience: With the majority of my professional experience being focused on social, I have had the opportunity to develop successful social strategies and campaigns for some of the most iconic consumer brands, including Jeep and La-Z-Boy. I approach social media the same way as any other marketer would approach a traditional channel – identifying a target, determining an objective, designing a strategy and then laddering up technology and tactics to execute that plan. For me, there is no one-size fits all answer in social. I work to understand your brand and how social can help achieve your business objectives. That’s my challenge. And I love a good challenge.

Current & Past Brands: Ally Auto, Ascension Health System, Detroit Grand Prix, Jeep, FIAT USA, Chrysler Commercial Vehicles, Chrysler International, Samsung, La-Z-Boy Furniture, ProMedica Health System

Agencies: Ignite Social Media, Hart Associates, Fruchtman Marketing

Your Delivery Services Lead
Lynette McCombs, PMP

Experience: As a certified Project Management Professional and a member of the Project Management Institute, I have established consistent project planning, scheduling, resourcing, education, coaching and guidance to both digital and technical project management teams and agency members. I provided oversight, direction, leadership, coordination, and management of processes, procedures and work flow. I am committed to providing options, solutions and quality projects that are delivered on time and on-budget for our clients.

Current & Past Brands: FordDirect, BraunAbility, Delphi, TM3 Systems, Ford Reacquired Vehicles, FLM Certified Pre-Owned, Audi, Michelin, Kaiser Permanente, ARAMARK, McKesson, HAVEN, National Responsible Fatherhood Clearinghouse and Edward Jones.

Agencies: Minacs, Enlighten, Lowe Campbell Ewald

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